IOT-ENABLED CONSUMER APPLIANCES
Client’s legacy line of consumer appliances is extremely successful but recently losing market share, jeopardizing market leadership.
Competitors are making inroads through more advanced technology, fast-moving innovation, and cost competitiveness.
Client faces increasing competition at both the high end and the low end of the market.
Client has the financial resources to build on their technical capabilities and is continuing to do this, but the clock is ticking, and time is running out.