PROBLEM

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• Client’s legacy line of consumer appliances is extremely successful but recently losing market share, jeopardizing market leadership.

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• Competitors are making inroads through more advanced technology, fast-moving innovation, and cost competitiveness.

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• Client faces increasing competition at both the high end and the low end of the market.

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• Client has the financial resources to build on their technical capabilities and is continuing to do this, but the clock is ticking, and time is running out.

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