CASES

 

IOT-ENABLED CONSUMER APPLIANCES

IoT-ENABLED

Consumer Appliances

PROBLEM

  • Client’s legacy line of consumer appliances is extremely successful but recently losing market share, jeopardizing market leadership.

  • Competitors are making inroads through more advanced technology, fast-moving innovation, and cost competitiveness.

  • Client faces increasing competition at both the high end and the low end of the market.

  • Client has the financial resources to build on their technical capabilities and is continuing to do this, but the clock is ticking, and time is running out.