CONNECTED MANUFACTURING EQUIPMENT
Client is a leader in a certain type of manufacturing equipment
Leadership was built over many years in a niche but steadily-growing market.
Value-added products – both hardware and software – were consistently added over time.
Market share and pricing pressure from established competitors making large investments in technology along with new technology-based upstarts was progressively getting more intense.
Client has significant manufacturing domain experience and expertise but lacks expertise in advanced software technologies.